More traditional businesses, therefore, need to be always on their toes, ensuring that these new kids on the block don’t steal their market share.Īll parts of an organisation have a role to play here, and finance is no exception. Small, nimble start-ups can very quickly take advantage of digital technology to bring new ideas to market almost instantaneously. In times of digital disruption and rapidly developing customer demands, all organisations need to be able to adapt and respond to change quickly.
While finance professionals were once seen as only guardians of cash flow and accounting, their role has now rapidly evolved, and they have become a vital part of any business’ ability to drive growth and business transformation. The role of the finance team has changed as a result of the ongoing digital transformation of businesses.
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